Facebook Page vs Group – Which One Will Grow Your Business Faster
In this episode, you'll learn the difference between a Facebook page vs Group and how you could use them both to grow your business faster.
No matter what type of business you have, I’m pretty sure you already know you should be using Facebook, if you want to crush it in your business.
And with Facebook groups becoming more and more popular, it’s very important to understand the differences between a Facebook Page vs Group…
In this episode of Tanya Aliza TV, you’ll learn:
1. The difference between a Facebook page and a Facebook group
2. Exactly how I use my Facebook page with my group to keep my 7-figure online business rocking & rolling
Click play on the video below to watch the entire episode and learn how to get the most results from your Facebook strategy while keeping it simple.
With every Episode of Tanya Aliza TV, I like to empower you with a POWERFUL free resource
that you can implement right away and create results with fast in your business.
This week, I put a great resource together for you to help you create a profitable Facebook group community for you and your business. It’s called The Guide To A Profitable Facebook Community.
This guide will help you know when to post, what to post, and how to turn the people in your community into raving fans and buyers of your business, service or products.
I’m really excited about this episode because I’ve seen so many people putting groups together and they haven’t a clue as to what they’re doing.
The time you invest in fostering relationships inside your community and creating value for your people should become profitable for you and your business.
So let’s dive right in…
Episode #76 Facebook Page vs Group – Which One Will Grow Your Business Faster
Get My Episode Exclusive Resource
Connect & Conquer The Networker’s Guide to Profitable Facebook Groups.
Designed to turn community engagement into profits and deliver strategic insights and practical tips to effectively manage and leverage Facebook groups for networking, lead generation, and increased sales.
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Facebook Page vs Group - Commit To A Marketing Strategy
There’s lots of social media platforms that you can be using to bring awareness and market your business.
However, I like to stay focused and keep it simple.
I made a decision a while ago to focus exclusively on Facebook out of all the social media platforms out there.
Why Facebook?
Because in business, it’s all about location.
And since Facebook has 2 billion monthly active users, that makes Facebook the largest social platform right now.
That’s why I use Facebook as my main platform to create awareness for my brand and bring people into my business.
So, if you’re thinking of using your Facebook page and group to build your business, you’ll need to commit to using it as your main strategy for growing your business.
Why focus on just one?
It’s hard, I know, but remember this…
Wherever you put your focus and effort is exactly where you’ll reap your financial gains.
If you want to see massive growth then you’ll want to put as much focus and effort into one strategy instead of being all over the place and spreading yourself too thin.
Facebook Page vs Group - The Importance of Brand Congruency
I talk a lot about this in one of my training courses called The Ultimate Branding Blueprint.
In this course, I lay out in detail how to create a brand experience for your audience that’s consistent throughout all of your marketing efforts.
Your message and content throughout all of your marketing needs to be congruent so that it will actually make sense and bring you the results that you want to see in your business.
Most business owners come online thinking that if they just put out a good product they can build a large team or business, but product alone will never get you big results.
Your message and flow needs to make sense and it needs to be congruent for your audience to be able to see the benefits of joining you in business or buying your products and services.
Facebook Page vs Group - The Difference and Why You Need Both
Both a Facebook page and a group each have their own features that can be used to benefit your business.
Below we will take a closer look at the differences and benefits of a Facebook page vs Group.
Facebook Page vs Group - Facebook Pages
If you’re thinking of starting a Facebook group, the best thing you could do is to use your Facebook page, as the point of contact before getting someone over to your group.
So, the first thing you’ll need is to start a Facebook Page.
If you don’t already have one, it’s vital to your business that you create one.
And here’s why…
- Your Facebook Page positions you as a credible authority in your industry
- It’s a great platform for bringing awareness to your group
- You can link your group right from your Facebook page
- You can do your Facebook lives from your page and invite people to join your group
- Facebook Pages are public, therefore, it’s easy to be found when someone is doing a Google search. This strengthens the credibility and enhances the organic reach of your business.
This is why it makes much more sense to use your Facebook page to put all of your promotional pieces that will create awareness and bring people over to your Facebook group.
If your posting Facebook lives or doing your posts only in your groups, you will limit yourself in the amount of people that you’ll be able to reach because no one outside the group will be able to see what your posting.
I like to think of it as a fishing line. I capture people’s attention from my page and then bring them over to my group where I then foster relationships and build community with them.
So, the first thing you’ll want to do is to start a Facebook Page, if you don’t already have one.
Facebook Page vs Group - Facebook Pages
Your Facebook group is where you focus on fostering community and providing tips and value to the people that you bring in from your page.
If done properly, you’ll have a community of raving fans and customers that love to be around you and the community as a whole.
This is the exact strategy I use with both my Facebook Page and Facebook group in order to add people on a weekly basis and it’s helped me grow my business tremendously.
If you want to learn how to create a growing, thriving Facebook group community that turns people into your best fans and customers, then you don’t want to go at it alone.
Download The Guide To A Profitable Facebook Community and use it to help you grow your business with your Facebook group.
Resources & Links Mentioned:
My Complete Social Media Sales Blueprint | Free Masterclass Showing How I Attract 12-23 New Buyers a Week From Just One Piece Of Content That I Create! Let’s Stop Spinning Our Wheels On Social Media Doing Weird Stuff That Takes Too Long.
Smart Paid Traffic | Learn how to run Facebook Ads for any business.
Facebook Live Checklist | What to do before, during and after your Facebook Live broadcast to check the most views and engagement.
Done 4 You Brand Services | We build and design marketing funnels, websites/blogs, logos, brand boards, social media brand assets and more!
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