Facebook Page vs Profile - Why You Need To Have A Business Page To Grow Your Business On Facebook

In this episode, I’m sharing the difference between a Facebook Page vs Profile and which one you should use, if you want to grow a successful business that has automation and leverage built into it.

What’s the difference between a Facebook Page and a Facebook Profile? And which should I use to promote my business, products or services?

That’s a question I hear a lot from entrepreneurs and network marketers who want to use Facebook as a way to expand their reach so they can make more sales and grow their teams.

I’ve been using Facebook successfully since 2010 to build my business and I’m so grateful to have this platform because it’s helped me achieve a 6-figure income in a very short amount of time. One of the reasons I’ve been able to do this is because I only conduct my business through my Facebook page.

Why use a Facebook page for business instead of your personal profile?

Besides violating Facebook’s Terms of Services, small businesses without a Facebook Page face serious disadvantages.

If you want to learn what those are and how to use Facebook to market your business properly then this episode of Tanya Aliza TV is for you!

With every Episode of Tanya Aliza TV, I like to empower you with a POWERFUL free resource that
you can implement right away and create results with fast in your business.

This week I’m doing something really special. I’m hosting a free training that’s all about using Facebook properly to generate lots of leads and income for your business.

If you have 26 minutes a day and you want to automate your business so you can have more leverage, then you’ll definitely want to attend My 6 Step Prospecting & Recruiting Formula training that I’m doing this week.

One of the biggest sources of confusion for most entrepreneurs is knowing the difference between a Facebook Page vs Profile and which they should use to grow their business.

It’s important to understand the differences between the two in order to effectively grow your business on Facebook and stay compliant with Facebook’s rules and regulations.

Hopefully, the answer to this question will be clear after I discuss the following:

- the differences between Facebook Page vs Profile

- the Pros and Cons of using each for business

- how other Facebook users can report your Profile, if it's being used primarily for business

- why it’s so important you use Facebook properly, if you want to crush it in your business

So let's dive in!

Episode #71 Facebook Page vs Profile - Why You Need To Have A Business Page To Grow Your Business On Facebook

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Facebook Page vs Profile - Why You Need To Have A Business Page To Grow Your Business On Facebook

When you sign up for Facebook you get a Profile. A Facebook Profile is a personal account. It’s for non-business use and represents you as an individual.

This is where you can add friends and family members, communicate on a personal level, and share photos, videos, and post your personal life updates.

A Facebook Profile isn’t a smart option for entrepreneurs wanting to promote products or engage customers.

Using a Profile to promote your business or products is actually a violation of Facebook’s Terms of Service and can result in deletion of the account.

There’s a lot of network marketing companies that are teaching their people to promote their business or products on their personal profiles and, unfortunately, people are blindly following this type of training and falling out of compliance with Facebook’s terms and conditions.

Facebook Page vs Profile - How users can report your Profile

Step 1. They go to your profile
Step 2. They click on the three dots on the right side of your cover photo:
Step 3. They click "Report/Block":

It’s that easy.

My advice?

Don’t jeopardize your business on the only social network that has 2.01 billion monthly active users.

Instead, learn how to use Facebook properly and to your advantage by registering for my Live Masterclass Training I'm doing this week and learn how to generate leads and sales on auto pilot for your business.

Facebook Page vs Profile – Why you should use a Facebook Page for Business

A Facebook page, on the other hand, is the perfect place to conduct business on Facebook.

A Facebook page is a business account that represents a company or organization.

It looks similar to a Facebook Profile, but it offers unique tools to manage and track engagement on your page.

While you can only have one Facebook Profile tied to your name, you can have an unlimited number of Pages associated with your account.

Facebook Page vs Profile – Pros and Cons to using a Facebook Page

There’s a million pros to building your business via a Facebook page and there’s just one con. The con is that it takes a bit longer to get traction and engagement through a Facebook page.

Why?

Because Facebook likes business owners to pay to play.

They want you to boost posts, run ads and basically spend money.

However, here’s what I have found...

Wherever you put your focus is where you’ll get your results.

If you consistently post three times a day, every day, for the next 60 days, you will start to gain the traction and engagement that you normally get through your personal profile.

It can take some time to build up the engagement but it will definitely happen, if you're consistent.

If your Facebook engagement strategy needs a little juice, then you'll definitely want to learn some simple strategies that will put that in motion for you.

Facebook Page vs Profile – Advantages and Features of using a Facebook Page

Facebook pages are great for building a following online because you’re not limited by friend requests or to only a 5,000-friend limit.

Instead, individuals only have to click the Like button to start receiving your updates in their News Feed.

Here’s a list of the benefits of using a page for your business:

• ...You can freely sell your products or services
• ...You’ll look way more professional
• ...You can run ads to your business
• ...You can build custom audiences
• ...You can attach a social media sales funnel to your page (you can’t do this on a profile).

Not sure what a social media sales funnel is or why you need one?

No worries, I’m sharing exactly how a social media sales funnel allows me to have people buy from me or join me in my network marketing business on autopilot.

Register for my Free Online Masterclass My 6 Step Prospecting & Recruiting Formula that’s coming up this week so you can learn how to do the same for your business.

Resources & Links Mentioned:

My Complete Social Media Sales Blueprint | Free Masterclass Showing How I Attract 12-23 New Buyers a Week From Just One Piece Of Content That I Create! Let’s Stop Spinning Our Wheels On Social Media Doing Weird Stuff That Takes Too Long.

Smart Paid Traffic | Learn how to run Facebook Ads for any business.

Facebook Live Checklist | What to do before, during and after your Facebook Live broadcast to check the most views and engagement.

Done 4 You Brand Services | We build and design marketing funnels, websites/blogs, logos, brand boards, social media brand assets and more!

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