How I Made $250K With My First Online Course - Are You Ready To Create A Course That Sells?

Are you thinking of creating an online course that can add a consistent revenue stream to your business?

If you’re thinking about it or you’ve already created a course but you need to actually get some sales rolling in...this part 1 of 4 series of episodes is for you!

I’m so pumped and excited about this series of Episodes that I’ve spent a good amount of time creating for you.

This is something completely new that I’ve never done before.

How?

First of all, this is different because it’ll be a 4 part series all about creating a successful online course that brings in consistent income.

And #2, I’ve never talked about creating digital courses, although this is how I’ve made almost all my money with my online brand and business since 2014.

In this first part of this series I want to share with you my personal digital course journey with my very first program that I created that made me $250K.

You will learn:

- How I came up with the idea

- How I launched it

- What worked really well

- What didn’t work

- What I recommend, if you’re thinking about creating a digital course or another one if you already have one.

Let’s dive in!

With every episode of Tanya Aliza TV, I like to empower you with a POWERFUL free resource that goes with the episode which you can implement right away to create some of the same results, if not better, in your entrepreneurial ventures.

This week, since we are talking about creating a profitable course, I have My Social Media Business Playbook with a clear, 5-step roadmap to help you build a successful online business, even if you're just starting out. You can download it by clicking below.

Episode #256 How I Made $250K With My First Online Course - Are You Ready To Create A Course That Sells?

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My Social Media Business Playbook
My clear, 5-step roadmap to help you build a successful online business, even if you're just starting out. You'll learn how to identify your niche, monetize your content, and attract an audience using proven strategies. This playbook provides you with the exact steps and tools needed to turn your social media presence into a thriving, income-generator.

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My First Online Course - How I came up with the Idea

I didn’t grow up thinking that I would be a digital course creator.

My digital course idea came from a specific result that I had created in my world. Other people then wanted to know what I was doing and how I was yielding these results.

Back in 2010, I discovered affiliate marketing.

Affiliate Marketing is where you have the opportunity to sell other people’s products and you earn a commission on the sales.

You don’t have to create your own products and have the responsibility to market them. I was thinking this would be a really cool way to make some money using the internet.

During this time, I was working crazy exhausting hours as a finance specialist. I made good money, but had no time to spend it.

I was trying to find a plan B or other ways to make money and affiliate marketing, as well as learning how to market other people’s products online was a business model that attracted me.

One of the things I really invested in was learning how to attract clients or customers that would be perfect for the products and services I was selling as an affiliate.

I learned to attract these eyeballs to me through the method of content creation, specifically, at that time, through blogging. The reason why I still consistently blog to this day is because it works very well.

I designed a process on how to create content that sells products and services.

This process generated results and was making a good amount of sales in my affiliate marketing journey. Because of this, other affiliate marketers wanted to know what I was doing and how I was doing it.

I was hitting top sales ranks, I was winning awards, I was winning vacations, and I was earning car incentives.

Suddenly, all these other affiliate marketers that were marketing the same products said “Tanya, can you show us what you’re doing?”

I started teaching what I was doing for free through weekly webinars to learn what I was doing. I had no idea that I could be charging for this information until I had one of my business coaches tell me that I should - and that was the birth of my very first program called The Ultimate Branding Blueprint.

I’ve sold this program consistently each and everyday, like clockwork, since 2014.

We’ve updated it every single year and it is responsible for generating a little over $1 million a year in revenue for the brand.

My First Online Course - How I launched

I want to share with you how I launched my first digital course because this is one of the questions I’m asked all the time.

This video series is going to help you with a lot of the questions you’re asking yourself.

Now let’s dive into how I launched my first course that generated $250,000 in revenue in 10 days.

How I wish I would have had a roadmap when I did this back in 2014.

Here’s what I did to launch:

1. I sat down and I worked on creating a framework for what I wanted to teach and in what order.

2. I filmed the tutorial. Back then it was very simple so I did a lot of screen captures. I went into filming the tutorials to show people how to execute what I was teaching them how to do. I built a member’s area for those who purchased the course in the way that I knew how to.

3. I asked some of my audience to promote it with me. I had a small Facebook group where I asked the most active members, whom I thought would have a great audience for what I was creating, for their interest in promoting the program. I would give them early access and if they liked what they went through, they can give me a good testimonial. This strategy helped me get into other people’s networks with the program that I created.

4. I planned out a launch with a webinar that shared all the details that sold the program at the end. The sales webinar I did was about 90 minutes long and I literally fumbled my way through it in 2014.

5. I made $250,000 in revenue in 10 days with a $297 product. Keep in mind, we weren’t selling things that were thousands of dollars. It was quite inexpensive at $297 and we sold $250,000 worth of units and one of the most powerful things that I did was create that information webinar. That webinar really got people interested in the WHAT and WHY, and then sold them the HOW.

My First Online Course - What Worked Really Well

1. Asking people to go through the course and give me feedback that I could use as testimonials before I launched.

2. Asking the people who went through my course to promote it. If they went through it, I would give it to them for free and I also asked them, if they wanted to promote it to their audience.

3. Finding my dream affiliate tribe. In the beginning, before my network, my audience was not as big as it is now. When I had a very small audience, I leveraged on other people’s audiences to build up that audience that I needed for a really successful launch.

My First Online Course - What Didn’t Work Well

1. Naming my course. My course is The Ultimate Branding Blueprint and it doesn’t really explain the benefits of what you’re going to get when you go through it. I should have named it something that explained more of a benefit of what they’re getting - which was building their brand, blog, and creating content that generates leads and sales through that platform.

2. Taking so long to create the digital course and thinking that it needed to be perfect. I would highly recommend finding someone who has already done it and follow their path.

My First Online Course - What I recommend

If you’re thinking about creating a digital course, find a coach that can walk you through the steps so you don’t waste time and money.

In the next series, I’m going to be sharing with you three steps to a profitable digital course.

It’s been one of the best things that I’ve ever done in my business and in my brand.

It has contributed to millions and millions of dollars in profits and has helped so many people and impacted their lives because of the systems and processes that my audience needs in their world.

You don’t want to be guessing if your digital course is going to be profitable and I have a three-step process on how to do that.

My First Online Course - In Closing

I hope the first episode of this 4 part series helped show you how I was able to successfully earn $250,000 in my first digital course.

Just remember, if you’re thinking about creating a digital course, find a coach that can walk you through what you need to do so you don’t waste time and money.

Download My Social Media Business Playbook with a clear, 5-step roadmap to help you build a successful online business.

Resources & Links Mentioned:

The Revenue Multiplier Masterclass | Free Online Training Class Happening Now - How I'm Attracting Perfect Prospects & Teammates Everyday, That WANT To Sign Up With Me… All On Autopilot, Using An Unconventional Digital Marketing Strategy That I Know You'll Be So Excited To See & Use In Your Business!

Mailbox Power | I use Mailbox Power to send all our cards and gifts. With Mailbox Power, you can effortlessly create and schedule campaigns that deliver cards and gifts to your clients right when they matter most.

Book | Stories That Stick | How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business.

Done 4 You Brand Services | We build and design marketing funnels, websites/blogs, logos, brand boards, social media brand assets and more!

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